As I've mentioned before, you need to follow me on Twitter.
I started drawing this scene from Mark and Abby's wedding, and I needed the name of a DJ. There's a group of brothers out here in Northeast Ohio that DJ events and do a pretty good job, so I got the idea to call it "________" Brothers. (Hey, it's like the Match Game!) I was going through a list of joke names and friends' names I could put in, and then I said "Heck with that!" And I twittered First person to Twitter me their name gets it placed somewhere on page 38.
Then Jason Wright tweeted back, and bam! We have the Wright Brothers Music and Entertainment. Their name will be on the sign. I don't know if it'll get a text mention at all, but I do now that the DJ will be in a scene or two that's coming up. Heck, with the way I'm busting out pages, maybe they'll show up today.