I love a lot of the shows on USA Network: Burn Notice, Psych, White Collar, Law and Order: Criminal Intent(although I really miss Alicia Witt). And I understand financial realities but man alive do they do a lot of product placements. Burn Notice is the big winner, managing to work in an OnStar ad that was so slick I almost didn't notice it. Other shows have fared a little worse.
Of course, I've got some glass walls here myself. I did a product placement in Love and Capes. And, I'd do it again, if anyone's got some money they want to toss my way. I'm not proud. I just try to keep it subtle.